Discover & shop 💄👗👡🎒👚 from around the 🌎 Brought to you by the team at Instagram 🌈✨
Discover & shop 💄👗👡🎒👚 from around the 🌎 Brought to you by the team at Instagram 🌈✨
Three years ago, when Nika Diamond-Krendel learned that East London’s historic leather industry was dying out, she decided her forthcoming handbag line, @paradise row, could help turn the tide. One of the only British accessory brands to manufacture locally, Paradise Row’s collections feature handcrafted vegetable-tanned leather handbags adorned with whimsical gold-plated detailing. “Social impact is the core of our brand,” says Nika. “By bringing business to local workshops, we’re preserving British craftsmanship.” 🤗
“Everything is steeped in science,” says Barbara Paldus, founder of the high-tech organic skin-care line @codexbeauty A bioscience veteran, Barbara launched the brand in June 2019 after discovering that her son was allergic to synthetic preservatives. Her inaugural five-product line celebrates Irish botanicals. Why the focus on Ireland? “One,” says Barbara, “the country has an herbal tradition dating back over a thousand years, and two, it’s an incredible source of materials because it’s unpolluted and still pristine.”
Before @follain founder Tara Foley opened her first clean-beauty store in Boston in 2013, the former public-policy advocate gave herself a “‘Cliffs Notes’ education” on organic ingredients. How? She signed up to work on a lavender farm in the South of France. “I was up at 5 every morning,” she says. “But I learned that the way the plants are grown and processed makes or breaks the final product.” Tara is putting her training to good use—in addition to stocking natural beauty products that undergo her five-step approval test, @follain has been expanding the house line to include body scrubs, body oil and bath salts.
“I’ve been going to Korean spas with my mom since I was a child,” says @clecosmetics ’s Lauren Jin, who founded her Korean-technology-based brand (pronounced “clay” ) in 2015. When Lauren was younger, her mom used home remedies, like fermented onion toner, to help deal with finicky skin. Today Lauren works with a lab to develop her own signature blends, featuring Eastern ingredients like bamboo and snow lotus flower and Western ingredients like hyaluronic acid.
Sisters Jaclyn and Morgan Solomon of accessories line @agmesnyc say their style aesthetics are “the same but different.” (Morgan gravitates toward statement-making pieces, whereas Jaclyn goes for a minimalist look. ) So it follows that the label made waves at #NYFW in September thanks to another pair of same but different sisters: Gigi and Bella Hadid, who each wore an Agmes piece. 👯♀️💃🏻
“Nail salons are often all about fire engine red and every single shade of pink, but I wanted something else,” says Jess Hannah, founder of jewelry (and now nail polish brand ) @j.hannah. Jess says the brand’s expansion into beauty happened pretty naturally: “People were looking at my hands because of my jewelry, so I got my nails done a lot.” @j.hannah now offers hues based on Jess’s simple criteria: “This color is awesome and make sense for the season, so let’s do it.”
“Voir" means “to see” in French," says @voirhaircare co-founder Nia Schindle. "So when we created the line in 2017, we wanted it to be a very visual experience, inspired by natural landscapes in Canada.” Our favorite nod to the elements, in addition to the Sunrise Rituals shampoo and Sunset Rituals conditioner (pictured above ), is the brand’s invisible dry shampoo and conditioner spray called, appropriately enough, She’s Like the Wind. 🌬
@stuzoclothing is an L.A.-based gender-neutral fashion line—so it follows that one of the brand’s biggest-selling designs, Woman Up, makes a statement about gender too. “I’m sure ‘Woman Up’ took off because of the climate we live in,” says Uzo Ejikeme, who co-founded the line with Stoney Michelli in 2010. “Women are becoming a lot more empowered to live their lives for themselves. But we also get a lot of men who buy the design in support, which I think is a beautiful thing.” 🙌🏾🙌🏿 Today Stoney and Uzo will be on-site at the @afropunk festival in Atlanta. Stop by to say 👋🏾 and purchase the latest pieces from @stuzoclothing —or tap the picture above to buy now! #shareblackstories
“There are eight kids in my family, so, growing up, if you didn’t speak up, you didn’t get heard,” recalls @viva_aviva ’s Aviva Falk. “I spoke up with my clothes—fashion became a way for me to feel unique.” Today the Brooklyn-based designer offers a wide variety of statement-making pieces—bow-tied prairie dresses with an ’80s vibe, tropical-print chemise gowns and graphic swimwear. “I'm never going to be the designer who makes a simple black dress,” she says. “If you want something that will make you want to dance down the street—that’s me.” 💃🏻 Tap the image above to shop @viva_aviva !
@bybibeauty co-founders Elsie Rutterford and Dominika Minarovic wrote the book on clean beauty. (Literally. It’s called “Clean Beauty,” and it contains 100 recipes for your skin. ) After focusing on natural products for years on their site, Clean Beauty Insiders, the British duo decided to create their own line in 2017. @bybibeauty offers an array of sustainable products ranging from bakuchiol boosters (aka the retinol alternative you’re about to be obsessed with ) to a hyaluronic face mist that Elsie describes as “a beautiful drink for your skin.” 🧖🏽♀️Tap the image above to shop @bybibeauty !
“Romance, always!” says Eva Bromberg, the founder of @keurparis , a fashion label based in the City of Love whose emblem is an embroidered heart. “There’s always a story behind my pieces,” she says. “My collections are about food or travel or my grandmother, who taught me to embroider when I was 10.” Since launching in 2014 (when Eva was just 19 ), Keur Paris has collaborated on limited-edition series with iconic French brands, including Le Bon Marché, as well with global ones like Uniqlo and Vans. 🍟 Tap the image above to shop @keurparis !
What’s in a name? Well, for @tarin_thomas founder Kylie Nakao, deciding what to call her modern, minimalist jewelry line was as simple as looking around the dinner table. Kylie says that at the time of her brand’s 2013 launch, her brother was helping to build her website, and her mom was overseeing the gemstone sourcing and accounting. So she paired her middle name, Tarin, with her brother’s middle name, Thomas. “It was perfect,” she says. But…do people call her Tarin? “Fifty percent of the time,” Kylie says with a laugh, “but that’s fine.” 💍 Tap the image above to shop @tarin_thomas !
"The brand is really inspired by Malaysia, where I spent the first 17 years of my life,” says @liorganics founder Li Ming Geh. “It’s a poetically beautiful place.” Launched this year, Li Organics makes vegan handcrafted small-batch skin care that blends Southeast Asian beauty traditions with modern science. Li says the star ingredients of her line are plants that grew in her own backyard: lemongrass, turmeric, guava and ginger. 🍋🥭 Tap the image above to shop @liorganics !
“I thought what I was going to enjoy most about having my own line was the glitzy stuff, like putting my jewelry on celebrities,” says designer @pamelalove “But I found out that my number one love is actually being in a dirty workshop making things. There's actually nothing more exciting than that.” Ten years after launching her business, Pamela’s focus on craft shines through in her edgy, earthy pieces. Her dagger pendant was the brand’s early breakout design, and it’s back this season in mini form along with gold scarab charms, and rings inset with mother-of-pearl and abalone.
Three years ago fashion industry vet Gaëlle Lebrat Personnaz took over @manucurist , the beauty business her mother, Fanny, had founded in 1996, and set the company in a new, eco-friendly direction. “I pushed very hard to find the cleanest formula for our products,” says Gaëlle. “It took me two years to come up with something I was happy with.” And while the brand’s nail polishes are all green, they’re not all, you know, actually green. Gaëlle’s favorite shade right now is a bright blue called Ultramarine, inspired by the artist Yves Klein. 💅🏽
Customization is the cornerstone of @nouvelamourparis Founded by Delphine Pariente, the French jewelry label specializes in gold-plated pendants, bracelets and rings with an extra-personal touch. “You can engrave them with whatever you want—a date, name, message or lyric,” says Delphine, whose pieces are crafted locally in Paris. And don’t worry if you’re stumped by a blank slate—the brand also offers finished styles emblazoned with words in both French and English, like “amour,” “tout est bien” and “forever.”
Antonin Chartier co-founded French eyewear brand @jimmyfairly online in 2011 as an alternative to expensive high-fashion eyewear. Eight years later Jimmy Fairly has 58 stores across Europe—and has donated 300,000 pairs of their made-in-France glasses to those in need through the brand’s “Buy One Give One” program. Tres bon! 😎
After nearly 20 years of doing hair for the likes of Vanessa Paradis, French stylist Frédéric Birault, of @cutbyfred , realized there were certain products he just wasn’t seeing in the market. So in 2018 he launched the Stick Shampoo—for on-the-go customers who wanted to refresh their hair at the roots]. Frédéric’s cult-favorite line has since expanded to include a curl cream, a hydration mask and surf mist—and they’re all vegan.
“We wanted a name that evoked aristocracy and would be easy to pronounce in any language,” says @destree co-founder Laetitia Lumbroso. So the luxury Parisian accessories label looked to Gabrielle d’Estrées, the 16th-century French beauty (and mistress of King Henry IV ). But though the name has historical roots, D’Estrëe’s color-blocked felt fedoras, bérets and box bags are decidedly modern. “Our pieces don’t look like anything else,” says Laetitia, who launched the brand in 2015 with designer Géraldine Guyot. “When I go out, people often come up to me and say, ‘I’m so sorry to disturb you, but where is your bag from?’” 👒👒 On today’s Story, celebrate #PFW with @destree and get an inside look at Laetitia and Géraldine’s hat atelier!
“I travel a lot—so I’m always thinking about what I need and like in a bag,” says @odp_collection founder Allison Hoeltzel Savini. Each ODP piece—crafted in a family-run factory in the heart of Italy—has a distinct inspiration. The Mini Safari was sparked by Allison’s grandfather’s World War II binocular case, and the Bici Bag takes design cues from a bicycle tool kit. What’s next? “A bag tailored after a Japanese fisherman’s sling,” she says. “I rework things to be a little more feminine and modern so that they remain timeless.”
When @espressoh_ founder Chiara Cascella was deciding on a name for her coffee-bean-infused beauty line, she started with her star ingredient. “I knew the name had to be Italian,” says the Milan native, “but also simple, essential, bold and strong”—just like an espresso. @espressoh_ ’s creamy, moisturizing lipsticks rely on coffee-seed oil, while the concealers contain hydrating, depuffing caffeine. ☕️💄
“The number eight is so important to us,” says Silvia Mazzoli, creative director of @ottodame , which was founded as a collaboration between eight co-founders in 2011 (eight years ago! ). “Eight in Italian is ‘otto,’” she says. “And ‘ame’ is a French word for ‘soul.’ So: eight women, eight souls.”
“Bags are art objects,” says @nicogiani_official ’s Niccolò Giannini. “We focus on making good design in a practical way.” As a result, Niccolò’s chicly minimalist box bags and colorful, textured buckets are studies in form matching function. Above, @alltheprettybirdsofficial ’s @tamumcpherson hits the streets of Milan with Nico Giani’s Tunilla Mini. And on today’s Story, Tamu helps us celebrate #MFW by sharing even more of her favorite Italian things to do, places to shop and more! 👜👛💼
Your closet has an unsung hero, says Simi Singh of @blackandbrownlondon : belts. “They’re an underrated accessory—they can completely change your look,” she says. Black and Brown, originally launched in 2000 by Simi’s mom, Nina, offers options that range from simple to statement-making, all handmade in England. And though the brand’s name comes from the fact that, as Simi explains, “black and brown were—and still are—the most popular belt colors,” the company now offers an entire rainbow to choose from.
“At 14, I wrote in my diary, ‘When I grow up, I want to be a fashion designer,’” says @marlow_london ’s Chloé Marlow, who launched her accessories brand in 2016 after graduating from Central Saint Martins University. It was at school, she says, that she started scanning unusual objects like flowers, tinfoil and metal buckles to create her one-of-a-kind, locally sourced and sustainably produced silk scarves. “You never can have too many scarves!” she says. 🌸🧣📸: @nastassjathompson
@hardingegeorgia relies on intricate pleating and draping techniques—some of which are proprietary to the line—to create “minimal, contemporary and fluttery” silhouettes with a sculptural-meets-ethereal vibe. (Georgia’s pieces have been spotted on everyone from Florence Welch to Beyoncé. ) “I’m all about making art pieces that are wearable,” says the London-based designer. “Everything has to be accessible—accessible and also machine washable.”
Fisayo Longe’s clothing brand, @kaicollective , had fans before it even existed. “I was making clothes out of fabrics I found while traveling, and when I posted pictures, people would always ask me where I got them,” she says. With Kai, which features modern romantic pieces in rich crimsons, mint greens and aquamarines, Fisayo is focused on giving her customers what they want. “I ask my followers for their opinions all the time,” she says. “People love the brand because they see that what they say in the comments really matters to me.”
“Once beauty starts becoming too serious, it sucks the fun out of it,” says @bleachlondon co-founder and hairstylist Alex Brownsell. “That’s the opposite of what I want Bleach to be.” Alex and her friend Sam Teasdale first launched the brand nine years ago as a color-focused salon and started selling their own products in 2013. @bleachlondon now offers bleaching kits, toners, vibrant temporary dyes, shampoos and conditioners—all vegan and designed to empower customers to create and maintain their signature looks.
“We literally gave up our twenties for this brand, we were just so determined,” says @rixo ’s Henrietta Rix of her and co-founder Orlagh McCloskey’s early days of getting their line off the ground. “We set it up on a shoestring,” says Henrietta. “We wouldn’t even buy ourselves a coffee for the first couple of years.” Their scrappiness has paid off: @rixo has grown—without outside investors—to the point where it’s stocked by more than 140 stores. @rixo ’s #LFW show, “Back to the Garden,” held last night, was inspired by the 50th anniversary of Woodstock and was “see now, buy now”—meaning you don’t have to wait until next spring to get the Linda dress (just click on the product tag above! ). 🌸✌🏽🌼🌻 Get a behind-the-scenes look at @rixo ’s most ambitious #LFW collection to date in today’s Story!
At 5’2”, @petitestudionyc ’s Jenny Howell always found it challenging to find cute clothes that really fit—sometimes she even resorted to shopping in the children’s section. So, in 2016, she and her husband, Matt, started their own boutique womenswear brand to offer perfectly tailored designs in scaled-down proportions. “Our style is a mix of modern and vintage,” says Jenny. “We have work pieces for Monday through Friday—but lots of options for weekend brunch too.”
“A white shirt looks good on everyone,” says Althea Simons, founder-designer of @grammarnyc , which focuses solely on the fashion staple. Each organic-cotton piece, made locally in New York City, is named after a fundamental part of speech (see: The Verb Shirt, The Conjunction Shirt, The Pronoun Shirtdress and more ). “Grammar is the foundation of language,” she says. “I want Grammar NYC to be the foundation of your wardrobe.”
When Ariana Mouyiaris and her dad, Nikos, started New York City–based cruelty free line @makebeautyofficial together in 2013, the idea, she says, was to offer products that were not tied to a specific gender or age demographic. “I grew up in a house full of makeup,” she says. “So MAKE is very much about exploring self-expression and being a modern human.” Another very human element of the brand? Ten percent of @makebeautyofficial ’s sales are donated to the We See Beauty Foundation, which supports women-led, -owned and -operated businesses.